The Core Value of Classifications

The classification of backlinks within publicity is at the core of the value that provides. Through the analysis of various data points around backlinks, we are able to assess market competitiveness and the influence of webpages for certain keywords in a similar way that the search engines do in modern times. That is to say, our proprietary algorithm is able to assess the credibility and approximate monetary value of publicity-based backlinks pointed to websites. 

In so measuring the competitiveness of markets in terms of publicity-based backlinks, assists the user in creating a campaign based on real-time market insights and the user's goals, timeline and budget. 

The Classifications

The mission of has always been to make complex concepts simple and accessible for non-technical business users. The three placement classifications within are easy enough for everyone to understand, yet universal enough to measure influence in every organic search market.

The three classifications are as follows:

  • Medium Editorial

  • Strong Editorial

  • Resource Page

A Quick Note: Domain Metrics vs. Page Metrics

A single backlink can only link to a single webpage online, whether that link is pointing to an article, a video, a social media profile, a homepage, or any other web address (URL). When a single page receives several quality backlinks, that page itself will transfer more influence when linking to other pages on the internet. This model was originally coined by Google with their "PageRank" algorithm and was based on the academic model of measuring the influence of research papers. In academic society, research papers are deemed to be more influential as they become cited by other research papers over time. 

If a single domain (website) grows to have many influential pages over time, then that domain is perceived to have a higher level of authority itself. Even new pages on that site without any direct backlinks will be weighted as more influential by search engines, and us, than new pages on sites without an increased level of domain influence.

This is an important concept to understand as we dive further into the three placement classifications of

Comparing the Classifications

Medium Editorials
These publicity placements have enough strength to move the needle and play a crucial role in the overall campaign strategy. Medium Editorials are evaluated and determined by the publication's domain-level metrics. Due to the unfathomably large nature of the internet, we see all kinds of sites achieving this level of classification. As long as the site receives enough backlinks across its domain, it can achieve this level of classification, whether it's a mommy blog, small town newspaper, seemingly random news site or anything else.

Strong Editorials
These publicity placements are essentially Medium Editorials on steroids. Most name brand publications like Forbes, Inc, Entrepreneur, and Huffington Post fall under this category. Some lesser known brands can be considered Strong Editorials if they are highly linked to in a specific topic or industry, or have otherwise received "viral" links.

Resource Pages
Resource Pages occur when a subpage on a domain receives links from other websites mentioning it as a credible resource. These are the most difficult placements to acquire because they typically start out as Medium or Strong Editorials and change over time into Resource Pages provided the content is well-written and other websites value the content enough to link to it.

30 Day "Look Back" Window monitors the page metrics of each placement earned up to 30 days after it is acquired and reported on within one of your campaigns. Any change in the classification, whether an increase or decrease, will result in the change in placement classification and will be updated automatically and reflected in your campaign reporting. 

This "look back" window allows for the Resource Page classification to exist in the first place. Most publicity placements acquired are on a new page/post with no established page-level metrics, leaving only the domain metrics to be evaluated and therefore classifying the newly acquired publicity placement as either a Medium Editorial or Strong Editorial. In the event that the placement receives enough backlinks within the first 30 days of acquisition, then it will be upgraded to a Resource Page.

Know More About Classifications

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